ISTEP Case Study: IO Publishing
Based in Chester, UK I0 Publishing Ltd produces In Out Magazine, a free lifestyle, food and drink publication that aims to help readers make the most of their leisure time. The company required a mobile version of the In Out Magazine website to improve interaction with current users and attract new visitors . InfoLab21 created a simple, complementary iPhone and Android mobile application to act as a virtual In Out Club card that would link people to the mobile network.
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